Public Cash Exercising Redesign

Users: Option holders of public companies
Platform: Web (iOS and Android coming soon)


With an objective to unify the cash exercising experience between private and public companies, we've enhanced the Public "Cash" Exercising flow on Web to make the steps more seamless, intuitive and easy to follow. Implementing these changes to the exercising workflow allows users to review all the important details relating to their option grant exercise in a step-by-step manner, eliminating confusion about tax withholdings and allows them to better understand the stages of their exercise.

While our previous Cash Exercising workflow for public companies got us some great mileage, our processes and their caveats have evolved, which called for a cleaner, simpler and an overall better user experience. Below are some of the highlights that the new Cash Exercising workflow will introduce:

  1. Step-by-step procedure: Intuitive and easy to follow, allowing the user to fully understand the process
  2. Improved tax estimation/information: Targeted tax withholdings information provided to user with respect to the option grant type being exercised
  3. Cleaner UI: Revamped headings, body text, call to action, helpful support links and more!