Email Kit Redesign

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Today we’re releasing our redesigned email kit. Emails are often the first touch points we have with our users. They should be a clear and helpful experience: users understand the information being communicated, understand who the information is being communicated from, and know what steps to take next via a clear call to action.

While we got some great mileage out of our previous email design kit, our site and its complexity have changed. And it was time for our emails to get with the times. Here are some highlights that our release today will change:

Better compatibility

  • Mobile optimized across all screen sizes
  • Improved compatibility with Outlook and other email clients

Clearer branding

  • Upgraded our co-branding support to display logos of some investor senders using the platform
  • Added the Carta logo and simple branded accents that match carta.com

Cleaner UI

  • Revamped headings, body text, call to action, etc. Pretty much everything got an upgrade
  • Higher contrast to improve readability

Confetti

  • Oh yeah, it’s still there 😊🎉

Updated Email Design - Coming in One Week

An email from Carta is often the first interaction we have with our users—and we aim to make this first impression a great one. That doesn’t mean we need to be splashy. Rather, it means we want to provide clear information to our users that helps them understand what Carta is and how we can help them manage their assets and equity. For users who’ve been with us a while, we hope these emails continue to reflect the high quality or our software and services.

Carta last updated its emails in November 2017. We’ve changed a lot since then, and we’ve learned a lot, too. In one week, we will release a revamped version of our emails that we hope solve some problems that our users and data helped us identify as well as better reflect our brand today. Today, we’re giving you a preview of what those changes will look like:

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We’ve said hello to many employees, companies, investors, board members, law firms, and others around the world the past few years. We think these emails will help us say hello even better going forward.

A new feature to bulk modify stakeholder data on Carta

If you are an equity administrator who needs to keep stakeholder data 100% accurate and up-to-date, we’ve released a new feature that allows you to update email addresses, payroll IDs, employee IDs, and other fields on Carta for more than 1 stakeholder at a time. Maintaining accurate stakeholder data is critical for a number of reasons:

  • Employee & Payroll ID: A stakeholder’s employee and payroll ID serve as unique identifiers for you to easily run HRIS and Payroll reports for your company.
  • Addresses: Stakeholder addresses are used for payroll, tax mobility, and contacting stakeholders when necessary.
  • Email Addresses: Email addresses make sure that the correct stakeholders have electronic access to their equity in your company. It is also the primary means for holders to receive notices about company events and equity events.

To bulk update stakeholder data on Carta:

  1. Navigate to Stakeholders --> All Stakeholders --> Manage stakeholders --> Update Stakeholders

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  1. Select the data fields you would like to update and hit Download. This will produce a custom spreadsheet for you to edit in excel.

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  1. Edit data directly on the spreadsheet and save. Please do not move columns around.

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  1. Return to Carta to upload the spreadsheet you had just edited and saved. Hit Submit updates and confirm the changes you are making on Carta. Carta will run a set of checks to make sure everything looks correct. We only run checks on the stakeholders you have modified. Once the checks have passed you will see a confirmation page and you’re all set!

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Resolving Errors

If we detect some errors in the data you edited, we want to help you resolve them before making the changes on Carta.

  1. When you hit Submit updates and you have outstanding errors to resolve, hit Download Errors Spreadsheet. Clicking this button will download a spreadsheet of the errors we found with instructions on how you can resolve them.

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  1. When you open the spreadsheet, you will see the associated stakeholder with an error highlighted in red. Hover your mouse over to the first column to read a brief description on how you can resolve the error. Make the changes directly on Excel once again and hit save.

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  1. Return to Carta to upload the edited spreadsheet and submit again.

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Coming soon: updating stakeholder properties in bulk.

If you have any questions or feedback for this new tool, please send a note to angela.jo@carta.com

Technical improvements to navigation

The Design Technology team at Carta is upgrading the top level navigation of our app, to use the latest Ink Design System improvements.

With this change, we will be able to support future design and navigation improvements planned for 2020.

There will be minor visual changes. We’ve increased contrast and legibility with white dropdown menus, and you might notice a few different colors here and there. Functionality remains the same.

Note: there is no change to menu items or to the way you get to different corners of the app. This update is unrelated to the navigational structure of our site.

For feedback, please reach out to design-technology@carta.com.

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Retract Board Consents

We’re excited to announce that we have introduced the ability to retract a board consent on Carta!

Retracting a board consent is easy. Simply click on the “Actions” dropdown on the details page and select “retract consent”:

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You can also retract a consent from the board dashboard by clicking on the grey dropdown and selecting “retract”:

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Once you retract a consent, it will move the consent back into “draft status”. A consent can only be retracted if no board members have approved it.

We hope this helps make drafting board consents easier and more intuitive!

Add board members to company account during onboarding

If you are a company or legal administrator, you will now be asked to add a board member to the company’s account during onboarding.

Why add board members during onboarding?

Board members are one of the most important stakeholders of a company. At Carta, we’ve built some features around board management and governance that make it easier for board members to streamline all their processes on Carta. For example, Carta makes equity grants even more efficient for board members by allowing board consents to be drafted and approved so that you can issue option grants to stakeholders without waiting for the next board meeting.

There is a new task in the Onboarding Setup Guide that requires companies with less than 25 stakeholders to add a board member to their account before going live.

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If you’re a law firm user onboarding a company to the free Carta Launch Plan, you will see the same task in step 3 of the Launch Setup Guide.

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When the company’s board members are added to the account, they will immediately be sent an email asking them to create their account and login. By default, board members will be added to Account Users but will not have access to view the company’s cap table unless you modify their level of access by visiting Account Users.

We believe it is valuable for companies to add their board members during their initial implementation. Capturing data and information early on will ensure the company is set up for success when utilizing Carta and realize the full benefits of our platform.

If you have any questions about Carta’s board management and governance features, please send a note to growthproduct@carta.com

Learn more about creating board resolutions on Carta >

Add Multiple Resolution Templates to a Board Consent

We’ve made it easier to add multiple resolutions into one board consent document. Going forward, you can add as many resolution templates into the consent editor as you need.

To add a new resolution template to a consent, open a draft consent and click on the “X” icon. Choose “resolution template”:

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From here, you can drop in any template that you have saved:

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Once a template is selected, it will populate into the consent document:

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We hope this helps make drafting board consents easier and more intuitive!

Technical improvements to navigation

The Design Technology team at Carta is updating the top level navigation of our app, to benefit from the latest Ink Design System improvements.

With this architectural change, user experience will be more consistent, future design improvements will be easier, and we will be able to better support our future product roadmap.

There will be minor changes to visuals and interaction. On the visual side, the text is now bolder and more legible. On the interaction side, menu items will now open on click, instead of on hover.

Note: there is no change to menu items or to the way you get to different corners of the app. This update is unrelated to the navigational structure of our site.

For feedback, please reach out to design-technology@carta.com.

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Custom messages in Board Consents

We’ve made some improvements to notifications in the Board product. Now, when you publish a consent, you can write a custom message that will be included in the email notification that goes out to your board members.

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You can also preview what the email notification will look like to board members by clicking the “preview email notification” link:

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